Historic hub: Many notable jewellery brands had humble beginnings on NSC Bose Road Gold has always been an integral part of this old city, and holds a sentimental value among the people. The glitter of the yellow metal continues to draw people despite the changing era and sky-rocketing prices. In the early 1900s, the pincode 600001, for Sowcarpet or George Town, was the hub for the gold market. It is one of the few trades that continues to be a family business for generations. rows of gold shops during 1940s and 1950s were spread over hardly 200-300 sq. ft. and dealt with only gold bars. Nearly 80% of the jewellery were made on orders, recalled jewellers. The city is still home to several brands, including Mehta Jewellery, Vummidi Bangaru Jewellers (VBJ) and LKS Gold House, that had their humble beginning on NSC Bose Road or at George Town almost a century ago. “The speciality then was exclusive designs and the personal attention provided to customers. Each jeweller could b...